Team

Jordana started her career in the publishing and events industry, focusing on the motoring market and became responsible for marketing and operations of consumer car events at IPC Media. This kick started her career working for some of the most notable event organisers in the UK including Clarion Events, Faversham House, Mash Media, and finally ICHF Events.

Jordana has been the Marketing Director at ICHF Events for seven years and has used her experience across a broad range of B2B and B2C events to drive forward the portfolio of craft, hobby, and lifestyle events. As a mum to two children, when Jordana isn’t keeping on top of the school mum WhatsApp chat, she enjoys socialising with friends over a glass of fizz, shopping and is a keen snowboarder.

After finishing University in 1997 he started my career in classified advertising at IPC Media / Time Inc working across numerous magazines from NME, Loaded through to Ideal Home and Womans Weekly. Reaching the position of Head of Sales on Horse & Hound. Steve then moved to Archant as Publishing Director, Archant was a regional publisher publishing a number of local news brands across London including the Ham & High and The Romford Recorder.

After having their son Steve and his wife made the decision to move back to the West country starting a new role as Sales Director for ICHF Events to drive the events forward, working with exhibitors old and new to ensure a great mix of crafts for visitors to enjoy. Any downtime is enjoyed with the family with their son and nutty Springer Spaniel and a good local pub!

Louise is the Head of Operations for ICHF. She joined the company over 8 years ago and oversees the operations across all 18 events. Louise was announced as one of the EN’s 30 under 30 in 2020 after her hard work with the AEO to help produce Covid guidance for the event industry. In her spare time, you will often find Louise in the gym or down the beach.  

Anne started work in the Banking Industry in 1979, working her way through varying roles from cashier, through to processing Mortgages, Personnel and in the Branch Management team.

During this time, Anne also worked on an ad-hoc basis for ICHF working at various events across the country, something she always enjoyed being involved in. In 2017, Anne was offered a full-time position by ICHF and initially worked in the Finance team dealing the accounts for both ICHF and UK Cycling Events. After the pandemic, the ICHF team was restructured and with my financial experience Anne is now our Head of Finance, still attending the events and she thoroughly enjoys working with the on-site teams, exhibitors, and visitors. For relaxation, Anne enjoys a bit of gardening and being outdoors.

Jane started as Creative Projects Manager in 2003 and continues arranging features including demonstrators, workshops, seminars and displays for ICHF’s Creative and Trade show events. Originally trained as a Fashion Designer, she worked in the industry for 11 years before moving into the world of Women’s magazines, where she worked as a Sewing Editor before being promoted to Editor of ‘Make It!’ and Woman’s Weekly’s ‘Love to Make’ magazines. During this time Jane featured on several main-stream TV series as a craft and sewing expert and has written eight sewing/craft books in her own name.

Jane has also taught sewing workshops at Liberty’s London, John Lewis and Women’s Weekly, and produced promotional literature for companies including Hobbycrafts, Vlieseline and Velcro. Pre-Brexit, Jane organised and hosted crafting holidays in Spain, and Harris Tweed Trails in the Outer Hebrides. She was also Craft Advisor for the NFWI and continues to create crafting projects for the WI’s Public Affairs department and WI Life magazine.

Melanie has been a part of the cake industry since 1992 and is one of its most passionate advocates.  As Head of Cake and Bake International shows for ICHF Events, Melanie is responsible for selling the trade stands and securing sponsorship.

She is constantly sourcing new talent for the shows, overseeing the world-famous competition, helping to write the schedule with the Head Judge, and planning features and workshops with the team. Melanie eats, thinks, and dreams cake and sugar craft, and is incredibly proud to be part of the industry. In her spare time, she enjoys walking her 2 dogs in the beautiful countryside, swimming, reading, and eating out.  

Terri is Marketing Manager at ICHF Events looking after The Creative Craft show, The Christmas Shows and sister shows The Quilting Show, Sewing for Pleasure and Fashion and Embroidery. Terri has worked in marketing for 16 years now, having moved down from Lancashire to study at Bournemouth University. Terri won the Marketing Visionary award at the EN Indy Awards 2022 after her hard work to elevate the company during Covid. In her spare time Terri loves anything outdoorsy, on the weekends you’ll find her up a mountain, winter swimming, wild camping, or something equally as crazy that makes her colleagues question her sanity!

Rebecca has been working in sales for 12 years, and in the events industry for 5. She has always loved working in sales for the environment and buzz it creates with colleagues. One of her favourite parts of her job is seeing the event up and running and seeing what the team has come together to create. She is very passionate about her role within the business and enjoy how close we are as a team. In her spare time, you can find her playing netball competitively whilst juggling being a new mum. She enjoys a wide range of sports, but also finding the small slots to slow down and try wind down.

Dave originally trained as an Auto Electrician and worked for the local bus company for 4 years and then the Civil Service for 34 years. During this time, along with his wife, Dave worked on an ad-hoc basis for ICHF working at various events across the country. In 2017, Dave was offered a full-time position with ICHF as Operations Manager and attends all ICHF events, enjoying working with contractors, exhibitors and the visitors.

Jo has worked at ICHF since 2004 in the finance department where her role as expanded greatly over the years. When not at work she loves to be outdoors, either in her garden, exploring the New Forest or on holiday climbing a mountain. Her biggest achievement so far is conquering Kilimanjaro in 2019.

Sara has over 17 years of marketing experience with a strong understanding of both offline and online communication methods. She primarily looks after the outdoor shows for ICHF; Weald of Kent Country Craft Show, Henley Country Craft Show and the Henley Christmas Fair, but also supports Cake International and The Creative Craft Shows too. She has a background in graphic design and produces most of the visual communication for each outdoor show, which plays an important role in elevating the marketing strategy. When she’s not working, she’s mum to two little ones and when she does find time to herself, she loves a bit of DIY and upcycling. 

Suzanne has a strong background in Administration & Customer Service. She has worked for companies such as NewTech Southern & Gilgen Door Systems, for over 9 years each. Suze then joined ICHF in 2021 within a hybrid role working across the Ticket Office and Accounts Team. When she isn’t working, she enjoys cooking, music and walking her dog Riley, who occasionally accompanies her to the office!

With over 20 years of sales experience, Emma began her career working on well-known titles such as Chat and Women’s Weekly, before moving into local press.  She had worked across a number of different sectors, bringing a broad perspective and adaptability to every role.  She joined ICHF Events as a Sales Executive and now is Show Development Manager working across the Creative Craft Shows, Cake & Bake International, Crafting Live and Makers Central.   She thrives on collaborating with exhibitors to create fresh, engaging ideas and is known for delivering outstanding customer service while helping clients see the bigger picture.  Outside of work, she enjoys spending time by the sea or exploring the countryside with her husband, son and their energetic springer spaniel.

Rebekkah achieved a BA in Television Production which led to working for Britain’s got Talent and Hollyoaks. After deciding on a career change Rebekkah went into management in hospitality gaining vital customer service skills. During covid, she became a new mum and shortly after was offered a new opportunity to join ICHF. Rebekkah is the sales manager for the Country Craft and Simply Christmas shows and has a passion in showcasing small businesses and giving them the opportunities to exhibit at our shows. In her spare time Rebekkah enjoys a mini break, climbing mountains, and spending time with her little family.

Amy Cook bio – Amy is the newest member of the marketing team and brings with her over ten years of marketing experience from a variety of retailers, most notably Hobbycraft, where her passion and interest in the craft industry first took off.

Outside of work, Amy is mum to two young girls who keep her very busy. When she’s not chasing after them, you’ll find her out on her bike clocking up the miles and exploring the local area, enjoying long walks along the coast, or in the pilates studio. She loves staying active and making the most of the outdoors whenever she can.